Creating a Unified Brand Strategy for your Care Home Group
October 30, 2024 | Time: | Location: | Category: News
In today's competitive healthcare market, care homes must stand out while maintaining a cohesive identity across multiple locations.
In collaboration with Ownacarehome partners, Siobhan Stirling Founder of Sharp Minds Communications, York Woodford Smith Founder of Five on a Bike, Carl Roberts Associate Sales &Marketing Director of Boutique Care Homes and Dan Hewitt Senior Broker at Chandler&Co this webinar recording explores umbrella branding and its benefits for care homes.
In collaboration with Ownacarehome partners, Siobhan Stirling Founder of Sharp Minds Communications, York Woodford Smith Founder of Five on a Bike, Carl Roberts Associate Sales &Marketing Director of Boutique Care Homes and Dan Hewitt Senior Broker at Chandler&Co this webinar recording explores umbrella branding and its benefits for care homes.
You can learn about creating a unified brand strategy that connects different facilities under one recognisable brand, discovering how an umbrella brand can boost visibility, build trust, and streamline marketing.
Key takeaways from this session include:
- Understanding the concept of an umbrella brand and when you should consider creating one.
- Evaluating the potential impact of an umbrella brand on your care home's marketing and reputation.
- Strategies for implementing an umbrella brand while maintaining individual home identities.
- Case studies of successful umbrella branding in the care industry.
Follow this link to the Ownacarehome website to learn more about our Ownacarehome partners and to watch the webinar...
